Augmented Reality Ad Takeover
TIMES SQUARE | NEW YORK, NEW YORK | 2011
Public space remains an elusive frontier in which commercial interests govern the discourse. In an effort to highlight the individual's lack of autonomy in this arena, Heavy + PAC began to explore the potential of augmented reality to reappropriate outdoor commercial signage in order transform, filter, and democratize the messaging in public space. The AR | AD Takeover channel has augmented five outdoor advertising campaigns. Specifically, the channel uses five ads in New York City's Times Square as triggers for a curated street art show that includes works by Ron English, John Fekner, PosterBoy, Doctor D, and OX. Photos by Will Sherman.