Augmented Reality Mural

"CONSUMPTION CYCLE"

SXSW INTERACTIVE  |  AUSTIN, TEXAS  |  2014

Heavy + PAC launched its first self-produced mural at SXSW Interactive 2014, sponsored by Qualcomm Vuforia and IEEE. Typically collaborating w/ other muralists, Heavy saw creating original mural content as the natural evolution in our work. An 84' x 32' wheatepaste mural, the artwork deals with the concepts of production, advertising, and consumption. Users can interact with the mural by touching either of the words "production" or "beauty". This choice forms an anonymous data set, which could potentially develop into more intentional data sets with regard to how citizens interact with the urban space that surrounds them. 

Special thanks to Ean Mering, Serhan Ulkumen, Ricky, and Morgan Catalina.