HEAVY Debuts Data Privacy Mural + AR in Moscow


"More Human Than Human"

HEAVY has been invited by the Moscow Urban Forum to present talks at their 2018 conference happening July 17-22 in Moscow's Zaryadye Park. In association with our conference talk titled "Space as Interface - AR and Reimagining the CIty of the Future", HEAVY is also installing an augmented mural at the gorgeous Zaryadye Park Amphitheater.  HEAVY is proud to present AR concepts and futurism to the Moscow Urban Forum, and we look forward to a healthy exchange of ideas with other global leaders in future tech and civic spaces.

The mural's theme is data privacy, data security, and how we, as online citizens, need to be more aware of and responsible for our data stewardship.  As we described to the Forum's producers:

 Moscow's brand new (2017) Zaryadye Park amphitheater

Moscow's brand new (2017) Zaryadye Park amphitheater

In the early 21st Century, the “self” has become increasingly defined by the accumulation, aggregation, and interpretation of massive amounts of personal data. With the rise of ever-present high-powered mobile devices, social media, and artificial intelligence, our own personal data has become a digital avatar replacing us online in a way that is potentially “more human than human” [MHTH]  - carrying a higher degree of (perceived) value than our physical presence.
Heavy’s work critically investigates this dilemma by using cultural datasets from the City of Moscow’s Open Data Portal to construct a new version of the self. Specifically, the latitude and longitude of all of the theaters, exhibition halls, and museums in Moscow were digitally interconnected with a 3D lattice and laid over a wireframe skull mesh. These datasets were chosen because they are representative of the Arts and Humanities, core concepts that have traditionally signified the cultural human self as expressed into broader society.  However, these traditional cultural communal sites have been increasingly supplanted by impersonalized online activities and our “selves” represented not by our active presence at these cultural institutions, but rather by our accumulated data.


MHTH is both a physical mural and an augmented reality experience designed to encourage physical presence at the installation as well as communal participation in the experience. By downloading the HEAVY AR app (android / ios), visitors can digitally interact with the physical mural in a way that further examines the problem of how abstract digital data often acts as a surrogate for the physical self. Signifying this tension, the central avatar is both human and non-human, familiar and strange, transparent and imprisoning, physical and digital.  Visitors to the MHTH installation become part of the performance of this examination by using their mobile devices to interact with "Mother" and "Boy", and via the answers, begin to take ownership over their online data generation.


HEAVY has been a pioneer in the interactivity of civic space since 2011.  Let us know your thoughts on how public space can best be preserved for citizenry of the future.  Or drop us line to let us know about your public art or public space project.

See "7 things that will surprise you about the new park near the Kremlin" for some amazing details about this new civic space in the center of Moscow.

Download our HEAVY AR app, open the Moscow level, and aim it at the image above starting July 18 2018.  Or visit Zaradye Park to see the experience firsthand.