Augmented Reality Mural
"EVOLUTION OF AN IDEA"
QUALCOMM | SAN DIEGO, CALIFORNIA | 2015
Created by Heavy + PAC, this mural tells the story of invention and ideas, and how they expand and grow to shape our futures. As viewers move from the outside corner, towards the main building entrance, they will discover four distinct scenes exploring how ideas, experiments, and inventions can grow to shape our world and our future. The narrative of the artwork mirrors much of Qualcomm’s own story in generating new ideas that grow into products that change the world.
Special shout-out to the kids at the Mobile Learning Lab and to Geoff Stead. Additionally, we would like to thank Jack Lerner and his excellent team at the University of California - Irvine Institute for Intellectual Property and Technology.