HEAVY PROJECTS | DESIGNING IMAGINED FUTURES

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SANTA HQ

POP2LIFE  |  LOS ANGELES, CA  |  2014

A cutting edge Santa’s village built inside shopping center malls around the United States, Santa HQ was created through a creative partnership between Heavy Projects, Scope Creative, Pop2Life, HGTV network and Macerich. Our contribution was an augmented reality experience for kids that opened portals to a gear universe and and a world of elves making presents that lived behind a secret door. The AR UX wowed both kids and adults alike.